孙莹，北京工商大学国际经管学院副教授。2020年7月获得中国科学技术大学博士学位。主要研究方向为绿色消费行为、社交媒体营销、可持续发展研究。曾在Business Strategy and the Environment、Journal of Consumer Behaviour、Journal of Retailing and Consumer Services、Journal of Cleaner Production、Asia Pacific Journal of Marketing and Logistics、Natural Hazards等期刊发表十余篇论文，谷歌学术中论文单篇最高被引用次数160余次，有1篇论文(第一作者)入选ESI全球前1%的高被引论文Highly Cited Paper。担任Journal of Consumer Behaviour、Asia Pacific Journal of Marketing and Logistics、Journal of Environmental Management、Journal of Retailing and Consumer Services、Young Consumers、中国科学技术大学学报等期刊的匿名审稿人。主持教育部人文社科项目，参与国家社会科学基金委重大项目、国家自然基金面上项目等。

一、研究课题：

教育部人文社科项目，《社交媒体营销背景下居民绿色消费行为形成机制及引导策略研究》，项目资助号：22YJC630122。（在研，主持）

二、发表论文（按时间倒序排列）：

1.Sun Y, Leng K, Xiong H. Research on the influencing factors of consumers' green purchase behavior in the post-pandemic era. Journal of Retailing and Consumer Services, 2022, 69: 103118. [SSCI]

2.He H, Zhang C, Li S, Sun Y^*, Zhang J, Sun Q. Dual-credit price variation and optimal electrification timing of traditional automakers, Journal of Cleaner Production, 2022, 353. [SSCI/SCI]

3.Sun Y, Li T, Wang S. "I Buy Green Products for My Benefits or Yours": Understanding Consumer’s Intention to Purchase Green Products. Asia Pacific Journal of Marketing and Logistics, 2022, 34(8): 1355-5855. [SSCI]

4.Luo B, Li L, Sun Y^*. Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention. Frontiers in Psychology, 2022, 12, 6331. [SSCI]

5. Luo B, Li L, Sun Y^*, Zhu F. Research on the influence mechanism of green advertising on consumers’ intention to purchase energy-saving products: Based on the SOR model. 中国科学技术大学学报（英文版），2021. [CSCD]

6. Sun Y, Luo B, Wang S, Fang W. What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco-labeled products?. Business Strategy and the Environment, 2021, 30(1): 694-704. [SSCI]

7. Luo B, Sun Y^*, Shen J, Xia L. How does green advertising skepticism on social media affect consumer intention to purchase green products?. Journal of Consumer Behaviour, 2020, 19(4), 371-381. [SSCI]

8. Sun Y, Wang S^*. Understanding consumers’ intentions to purchase green products in the social media marketing context[J]. Asia Pacific Journal of Marketing and Logistics, 2020, 32(4), 860-878. [SSCI]（ESI高被引论文）

9. Xia L, Luo B^*, Sun Y. How can entrepreneurs achieve success in chaos? The effects of entrepreneurs’ effectuation on new venture performance in China. Kybernetes, 2020, 49(5), 1407-1428. [SCI]

10. Sun Y, Wang S^*, Gao L, Li, J. Unearthing the effects of personality traits on consumer’s attitude and intention to buy green products. Natural Hazards, 2018, 93(1): 299-314. [SCI]

11. Sun Y, Wang S^*, Li J, Zhao D, Fan J. Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model. Natural Hazards, 2017, 89(3): 1327-1342. [SCI]

三、社会兼职

北京系统工程学会理事，Journal of Consumer Behaviour、Asia Pacific Journal of Marketing and Logistics、Journal of Environmental Management、Journal of Retailing and Consumer Services、Young Consumers、中国科学技术大学学报等期刊的匿名审稿人。